Pay per call is a powerful performance marketing strategy that allows publishers to generate calls that lead to the purchase of a product or service. The affiliate who generates the calls is paid a commission when customers complete a desired action.
Publishers can use a variety of strategies to drive calls on a pay per call basis. Some are more effective than others, but they all provide a measurable return on investment.
Personalized Sales Experience
In an age of increasingly hyper-competitive businesses, it’s vital to offer customers a personalized sales experience that matches their needs. Personalization builds trust, inspires loyalty and reduces churn.
The best way to achieve this is through a well-defined customer profile that can be updated over time and with input from the customers themselves. This will allow you to deliver an ever-improving, unique experience every time they interact with your brand.
Another great way to drive calls is through a pay per call affiliate network. This type of traffic is very popular and can generate a lot of calls for you as a publisher. It’s important to understand how these callers are tracked and how your ads are monetized so you can get the most out of your campaigns.
Higher Conversion Rates
Pay per call networks connect marketers (advertisers, brands, managing agencies) with affiliates that generate high-intent calls. These calls can result in higher conversion rates than other lead types, such as email or online forms.
Conversion rates are also influenced by factors such as ad fraud, so it’s important to take preventative measures before launching any campaign. This includes ensuring that your offers are secure before they’re launched and monitored throughout their lifecycle.
In addition, you should be aware of the many options available for tracking ad performance. This includes smart bidding, which uses machine learning to identify signals and control ad performance in real-time. It’s also a good idea to consider tROAS (target return on ad spend) or tCPA (target cost per acquisition). The key to success is to keep track of your numbers and see if you can find opportunities for improvement. This will help you get the most out of your marketing budget and drive a great ROI for your business.
Go Where the Audience Is
The ability to go where your audience is – and not just where you think they are – is a major advantage of pay per call networks. This enables you to reach your target customers at their most relevant point of interest, when they are most ready to purchase from you.
The first step to doing this is to learn who your audience is and how they think about their world. This is done through market research, which can include reports from companies that specialize in this kind of data.
Another excellent way to get insights about your audience is by interacting with them and watching how they respond to your content. This can be as simple as using a tool to record your audience reactions.
You can also use social media demographics to identify your audience members, such as Facebook Audience Insights and Twitter’s follower data. These tools are free to use and can be very powerful in identifying your audience.
The Human Touch
The best way to display your wares is to engage the customer at the point of sale. This is no easy feat given the state of the art customer service and the snoozing competition abound. The plethora of touchpoints that comprise your customer base will test your mettle like a hungry lion. So, it stands to reason that your PPC budget should be on tap for a top notch PPC strategy. A well designed and executed program will result in your highest echelons exhibiting the appropriate swagger, and you’ll be the envy of the boozed and buzzed pack.